These apps are ideal for a whole range of businesses who want to take advantage of being able to improve customer communication and engagement
This feature allows you to set up to 20 locations, of different sizes from a few meters to many miles in radius. These can be anywhere in the world, and when your app users enter the area they receive a notification.
A taxi company has set up geofence regions around the main restaurants in the town. These are depicted by the blue circles in the map image above.
Whenever a client with their app enters the area of one of the restaurants, the app invites them to contact the company in the event they would like to be picked up / dropped off for their evening out.
With click to call built in to the app, bookings can be made with a one touch phone call, or alternatively booking requests can be made online.
NEW FOR MAY 2016
With the latest technology release of the marketing app, we are now able to offer ibeacon support. For those not familiar with the technology, in effect an ibeacon is a physical territory marker that is about the size of a pound coin. This battery powered device can be used in a similar way to a geofence, in that messages can be triggered by app users coming within range (usually 10 – 40 metres indoor).
With an iBeacon in your establishment, you can trigger messages when people arrive AND when they leave. This way you can gain reviews and feedback from customers and build your testimonials.
Unlike the geofencing, there is no pre-defined limit to the number of ibeacons the app can support.
More direct than email, more interesting than text, push messaging gives you the opportunity to contact your app users in a powerful way. The app intelligently uses the device operating system to manage the message handling, saving battery life and displaying messages even if the app is OFF.
NEW FOR APRIL 2016
Tag messaging will allow your app users to select topics of interest from your services (eg lunch offers, evening menus, take-aways) to be kept informed about. At the same time you will be able to use group messaging, targeting specific groups rather than just broadcasting your push messages to all app users.
Catering for those who use paper diaries, through to those with full online booking systems. The app can be configured to allow booking requests to come through to you, allowing you to check and respond. Alternatively your online booking system can be embedded directly (assuming it’s mobile-friendly).
The really clever part about these apps is that you can remotely update them, online, WITHOUT needing to have the app re-approved in the app stores, saving time and money. There are a host of features you can benefit from, including:
- sending push notifications
- scheduling messages
- app usage, including downloads, number of times opened etc
- manage booking requests
You can see more about the remote management portal here
Loyalty and Vouchers
Customer loyalty can be a hard battle to win, with many businesses in any sector competing for the same consumer spend. Loyalty schemes and promotional vouchers have a long established track record in winning repeat business, and these functions are already built-in to the core of your marketing app.
So not only is it easier to manage for businesses, the app allows delivery in a modern, engaging way directly via your customers’ mobiles.
Image of an app opening (splash) screen on Android and iPhone handsets
Colours and logos can be used to complement your existing branding, and can be taken from your website or you can provide them separately.
Further screenshots can be seen below that give you an idea of the app in operation.
Remote management portal
A quick overview of the features available to you in the remote management portal:
First up, statistics – see how many downloads you’ve had and number of times your app has been opened.
Delve a bit deeper with info on booking requests received, calls made via the app, referrals made and push messages viewed.
You can see a comparison of how well the apple and android downloads are doing against each other.
Under messages you can send a new push message…
…instantly, or schedule messages to go on a specific day…
…and time – to the nearest 5 minutes.
Offers, vouchers and rewards
One of the great elements with our marketing app is that you can update content via the remote management portal without having to re-submit the app for approval.
For example, you can add offers, images, news items and events…
…and alongside that you can manage and tailor your vouchers and loyalty rewards
When customers respond to the offers and messages you send out, you can either have the app configured to use your online booking system, or use the already built-in booking request system. This works by notifying you of any booking requests you have, and as a safeguard in case you’re busy, you can set a time out message after a period to go out automatically – buying you more time.
This system allows you to use whatever booking calendar system you like, from an online calendar system to good old-fashioned paper diaries. The status of all requests can be viewed via the portal.
An example of a booking request confirmed and accepted…
…and a booking request timed out and sent automatic holding message
Setting Geofence Locations
Your marketing app supports up to 20 geofence locations, and they are simple to set up and change. Each Geofence is saved with a custom name you can set so they are easy to recall and manage.
Within the map, navigate to your chosen area, and drag / resize the circle to the location and size you want.
It’s amazing what you can get for under a pound a day
Our introductory offer for these feature rich marketing apps is:
£600 one-time fee for building both your Android and Apple iOS apps (standard price £900).
Then just £36 per month1 gives you access 24 / 7 – 365 days of the year to the remote management portal
Note 1: the remote access fee is payable quarterly or annually in advance, and just before you say “hang on, you can’t do the maths” – if you pay annually you get 12 months for the price of 10 = £360.
The power of marketing apps
The intention behind these highly competitive apps is to bring a cutting edge marketing tool well within the reach of smaller independent businesses. Use of social media and online experience sharing such as Tripadvisor is increasingly widespread. Our marketing apps are designed to help you leverage these trends and compete more effectively in the marketplace.
Comparing your new app with other marketing spend
Almost every business we speak to about apps believe the cost of having an app would cost them thousands, so it’s good to know that having your app built typically costs less than having one half or quarter page advert in a local newspaper. Print advertising is still an important part of the mix in winning new business, but it’s worth remembering your app will be working for you all day, all year, not lining the cat litter tray 3 days after the paper was delivered to the customer’s door.